Independent venture studio / Gwalior, India

Find thethread.Build what’s next.

We turn overlooked needs into products, businesses and brands built for the real world.

Explore our ventures How we work
THE THREAD IS NEVER STRAIGHT.THAT’S THE POINT.
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01The studioGwalior · Est. 2024

Good ideas are
everywhere.
Follow-through isn’t.

Unravler is an independent venture studio founded by Tushar Singh and Ajay Singh. We build and operate businesses across AI, growth and commerce—staying close to the work long after the first idea.

Meet the founders
03Ventures built
and operated
08+Brands grown across
IT, retail and real estate
48hCreative turnaround
at Unravler Media
100%Founder-led,
end to end
02The portfolioThree paths, one practice

Different worlds.
Same instinct.

Three ventures, each built around a real need. We bring the same operator’s attention to every market: make it useful, make it work, keep showing up.

Unravler Media website, with its editorial growth-studio landing page. 01 / GROWTH

OPERATOR-LED · GWALIOR & REMOTE

Unravler Media

Attention, into appointments. A growth studio for real estate and ambitious local brands—measured in qualified enquiries, not likes.

See the growth engine ↘
Meliora website, featuring a private AI assistant for Mac. 02 / AI

MAC APP · IN ALPHA

Meliora

A private AI assistant for your Mac. Local models, natural voice, and model discovery in one considered app.

Meet Meliora ↘
03Inside the workBuilt close to the customer

AI PRODUCT · IN ALPHA

Intelligence,
on your terms.

Meliora brings chat, voice and model discovery into one Mac app. Local models run on your machine; when you choose a cloud provider, your own key connects it. No terminal, Python environment or separate runtime setup. Open it and go.

01

Talk, don’t type

Start speaking and Meliora listens. It waits for your thought to finish, filters its own playback, and lets you interrupt a reply at any time. Mute means mute: nothing is captured.

02

Local models, on your Mac

llama.cpp, MLX-OptiQ and PrismLlama ship bundled and compiled for your machine. Installed models keep working offline.

03

Find the right model

Browse Hugging Face models in the app, see which variants fit your Mac’s memory, resume downloads and verify publisher checksums.

04

Private by architecture

API keys live in Keychain. Chats are encrypted on disk with AES-256-GCM. Crash reports carry stack traces—not your prompts or files.

GROWTH STUDIO · SINCE 2024

Attention,
into appointments.

We create the content, amplify it with paid media, and turn the attention into booked appointments through a funnel we’ve proven across real estate, IT and retail. Around 60% of our clients are in real estate; we also work across IT, rentals, retail and professional services.

01 / CONTENT

Content Engine

₹19,500 / month

Or ₹1,330 per individual project.

  • 12 edited reels a month, from your footage
  • Hooks, motion and captions included
  • Posting calendar and niche research
  • 48-hour turnaround, guaranteed
02 / PERFORMANCE

Lead Machine

₹65,000 / month

Ad spend billed separately, at cost.

  • Everything in Content Engine
  • Meta and Google ad management
  • Custom ad creatives each month
  • Three-step funnel + WhatsApp follow-up
03 / PARTNERSHIP

Growth Sprint

₹90,000+ / month

Scoped per engagement.

  • Everything in Lead Machine
  • Landing page design and optimisation
  • Weekly strategy sessions
  • Continuous testing and scaling

Our deliverables guarantee: If we don’t deliver every deliverable in the sprint, you don’t pay that month’s retainer. We guarantee our work—not the market’s mood.

SPORTS NUTRITION · GWALIOR

Good fuel.
No grey areas.

PowerUp Nutrition is a local sports nutrition business in Deen Dayal Nagar, Gwalior. Its digital catalogue is in development; ask the team for current products and availability.

POWERUPSPORTS NUTRITION · GWALIOR

PHYSICAL STORE · DIGITAL CATALOGUE IN DEVELOPMENT

The online shelf
is taking shape.

For current products and availability, speak with the PowerUp team directly.

Ask about availability ↗
04Selected collaboratorsBuilt with good people

Good work travels
by name.

We’ve worked alongside teams across software, retail, media and security. A selection of the people and businesses we’ve helped build with.

Across our work
Euro IT TechnologySpiral MediaMBN CollectionsChainHashSikka DevconNew IT NestVaultSec Labs
05The people & the practiceTwo founders, one studio

Make it useful.
Make it real.

One builds the machine; the other builds the market. Between them: an AI product, a growth studio and a retail business—built hands-on from Gwalior.

Portrait of Unravler founder Tushar Singh.FOUNDER / PRODUCT & ENGINEERING

Tushar Singh

Full-stack engineer and AI developer who also ran a performance marketing agency. He leads Unravler Media and architected Meliora, bringing product, engineering and growth into the same room.

AI & MLFull-stackGrowthProduct
Portrait of Unravler co-founder Ajay Singh.CO-FOUNDER / OPERATIONS & BRAND

Ajay Singh

Operator and brand-builder behind PowerUp Nutrition in Gwalior. Ajay owns the details—from sourcing and testing to the counter and customer—and co-leads Unravler Media’s client side. His rule is simple: if it can’t be verified, it doesn’t get sold.

OperationsRetailSourcingBrand
06How we workClarity from day one

Deliberate,
not busy.

Three stages, no vague strategies. You always know what’s shipping this week and what it’s meant to move.

  1. 01

    Kickoff

    We align on goals, vision and expectations through discussion and research, then map a project roadmap you can hold us to.

    Consultation · Project roadmap
  2. 02

    Execution

    A world-class editing and marketing team turns raw footage into a leads machine on a 48-hour cycle.

    Social media · Production management
  3. 03

    Market

    Once production is ready, we go to market, generate leads, retarget and optimise continuously.

    Go-to-market · Constant optimisation
07Good questionsClear answers

Before we
get started.

What exactly is the free growth audit?+

A 15-minute video where we review your current ads, social profiles and website, then give you three specific fixes. It’s free whether or not you work with us.

Do you only work with real estate?+

No. Around 60% of our clients are in real estate, where our playbooks are sharpest. We also serve IT, rentals, retail and professional services. If your business lives on leads, the engine can apply.

How fast do you deliver content?+

Within 48 hours of receiving the raw footage, backed by our deliverables guarantee. Rush jobs are often same-day—just ask.

You’re a young studio. Why should we trust you?+

We were founded in 2024 and won’t pretend otherwise. That’s why we lead with a free audit and a deliverables guarantee instead of inflated numbers. You risk 15 minutes, not a retainer.

08Start somewhereWe’ll meet you there

A good conversation goes a long way

Fifteen minutes.
Three useful fixes.

Book a free growth audit, or tell us what you’re building. We’ll review your ads, profile and site and send back three concrete improvements—whether we work together or not.

Book on WhatsApp ↗Book a call ↗

Direct lines

Studio

BD Colony, Kheriya Mirdha,
Gwalior, Madhya Pradesh 474006